For those that rely on OTA, that would be a great option for them.
Don't quote me on the following, but this is the information I got out of a conversation with a ShawDirect Agent this evening.
To be Eligible for LTSS you can not have subscribed to Cable or Satellite within the last 90 days, you need to be within 75km of the Station. Free Installation of dish and a (1) DSR-209.
I can't speak to other markets, but in Edmonton, Calgary or Lethbridge you are eligible for the Edmonton feeds of CBC, CTV, City, Global and Access. No other channels can be added to the package.
The Agent wasn't sure if Free-Previews were included. I didn't ask about PPV.
I also didn't ask if it would be encrypted or ITC. I suspect it will be the same as it is now. If it were ITC being DCII cause any issues with channel maps, people in the US getting the maps, activations, ect.
I think its a great marketing tool. Free advertising on the side of the house. If a person ever decided to become a pay subscriber the dish is already on the building, they already have a system.