Just like NBC did with Conan 5 years ago when Jay agreed to "retire". As we learned from the Oprah interview, Jay was basically told his job at NBC was over in 5 years because NBC wanted to keep Conan on board by offering him the Tonight Show. Leno is not the bad guy here--NBC is. They should have let Conan go 5 years ago. In hindsight NBC actually did a very smart thing by keeping the 2 #1 late night shows going for another 5 years. $45 million is a small price to pay for the extra 5 years of revenue that Conan's show brought in.