Our population is much larger than New Zealand's and their Sky Satellite Television Service is very popular. Last year Sky had 705,652 satellite subscribers and 79,936 OTT subscribers, making it the largest pay television platform in New Zealand and their population is 4,850,640.
Likewise, Foxtel Satellite television in Australia (population 24,791,400 about 70% of our population) has proven to be a far more feasible option than cable television, perhaps due to the vast distances between population centres, (although Canada, which also has large distances between population centres, has a relatively high cable television penetration rate).
These 2 examples prove that large countries, like ours, with sparse populations, can run profitable satellite TV services. I would think that our country will support both Bell and Shaw satellite services for many years to come.