BlackBerry Announces Phase Out of the BlackBerry Classic

This week in a blog post, BlackBerry announced that it will be phasing out the BlackBerry Classic.

Ralph Pini, Chief Operating Officer and General Manager for Devices at BlackBerry wrote, “For many years, Classic (and its BBOS predecessors) has been in our portfolio. It has been an incredible workhorse device for customers, exceeding all expectations.”

“But, the Classic has long surpassed the average lifespan for a smartphone in today’s market. We are ready for this change so we can give our customers something better – entrenched in our legacy in security and pedigree in making the most productive smartphones.”blackberry-classic

BlackBerry advises that customers who still use the Classic as a device of choice should check with their carriers for device availability or purchase Classic unlocked online.

The announcement comes a week after the U.S Senate, one of BlackBerry’s largest enterprise customers announced that it will no longer be issuing BlackBerry smartphones to its staff.

BlackBerry’s share of the global smartphone market has been steadily decreasing since its high point in 2011.

However, International Data Corporation (IDC) Canada analyst Krista Collins is quoted pointing out the company’s assets on itbusiness.ca:

“BlackBerry isn’t just a phone company,” Collins said. “They’re in the enterprise mobile management space, they’ve built a crisis communication platform… the company has a number of assets that can be very advantageous to them.”

Some say that BlackBerry sales have risen enough recently that the company expects to return to profitability sometime next year.

Comments are closed.