Bell launches “Project Latte” video streaming service

The online streaming scene in Canada just got a little more crowded as Bell announced the launch of its new streaming service, currently code-named “Project Latte.”

The announcement comes as Rogers and Shaw are next week set to launch their own joint streaming venture known as Shomi. The unlikely collaborators are positioning Shomi as a direct competitor to Netflix. At $8.99 per month, it even matches Netflix’s monthly cost.

Now Bell has thrown its hat into the ring with its Project Latte service. So, just what does “Latte” have that Netflix and Shomi don’t? Well, an exclusive content deal with HBO, for one.

Project Latte will feature the complete library of off-air HBO television shows. That means the likes of The Sopranos, The Wire, Six Feet Under and Sex and the City will be available to watch in their entirety, along with the full catalogue of HBO films, documentaries and stand-up comedy specials.

“If you like TV, you will love Project Latte’s program lineup,” said Mike Cosentino, Senior Vice-President, Programming, Bell Media. “While our extensive HBO deal is a game-changer and instantly makes us a viewer favourite, HBO content comprises only 10% of our planned inventory at launch. Stay tuned as Project Latte’s complete lineup is revealed in the weeks to come.”

Last month, Shomi announced their exclusive content deal with FX and Fox, which includes shows like American Horror Story, Sons of Anarchy and The Strain.

Time will tell who comes out on top in the battle for your online streaming dollars.

Discuss Project Latte in our Television Industry forums.

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