Virgin Mobile and Samsung Canada ‘do good’ with Samsung Galaxy S5

by Christina Peden

Virgin Mobile and Samsung Canada announced today that the Samsung Galaxy S5 will be the latest phone to take part in Virgin’s RE*Generation campaign. Beginning today, $15 from every Samsung Galaxy S5 bought through Virgin Mobile will be donated to the Virgin Mobile RE*Generation, a fund that assists at-risk and homeless Canadian youth.

Image courtesy of Kārlis Dambrāns

“We are very proud to partner with Virgin Mobile and its RE*Generation program for the sixth year in a row,” said Paul Brannen, Senior VP, Enterprise and Mobile Solutions, Samsung Electronics Canada. “Getting Samsung’s newest and most innovative device and at the same time giving back to the community by making a difference in the lives of at-risk and homeless youth are two great reasons to pick up the GALAXY S5 at Virgin Mobile.”

This is the sixth phone to be a part of the RE*Generation program. Past phones include the Samsung Galaxy Ace II x, Samsung Gravity 3, Samsung Link and Samsung M300. Since its commencement in 2008, RE*Generation has raised more than $1 million to support life-changing initiatives for at-risk youth across the country. Those who have already purchased a Galaxy S5 from Virgin Mobile will have $15 retroactively donated to the fund.

“The Virgin Mobile RE*Generation phone program is a great way for our Members to support at-risk and homeless youth,” said Joseph Ottorino, managing director, Virgin Mobile Canada. “Samsung shares our passion for empowering a generation to help its own. We’re glad to be working together to give Virgin Mobile Members the opportunity to raise funds.”

 

Source: Virgin Mobile

Comments are closed.