HMV Canada Adds New Digital Music Service – The Vault

HMV Canada has joined the fray by launching The Vault, a new digital music streaming service.

The Vault (www.inmyvault.com), available as of December 4th, presents Canadians with millions of tracks, a constantly growing catalogue, plus unlimited access to the best new releases and the latest music.

“HMV is incredibly excited to launch The Vault,” said Nick Williams, President and CEO of hmv Canada. “Canadians look to us as a trusted source to help them create their own music experience. The Vault is a natural extension of that commitment.”

A free 2-week trial is currently in process so music enthusiasts can start creating custom playlists and share content through social feeds.

The Vault subscription service costs $4.99 a month for unlimited access on a personal computer or $9.99 for both Web and mobile devices. Also, subscribers will be able to download individual tracks and/or albums at The Vault Store, hmv’s new digital download store.

Williams adds: “The launch of the Vault is a clear indication of hmv Canada’s ability to continually evolve to meet the ever-changing needs of our customers, while offering them an unparalleled music and entertainment experience. This is an important investment in the company’s future and is another positive step resulting from our acquisition by Hilco in July 2011.”

The new service replaces HMV Digital, which allowed users to download and store songs and albums in a virtual locker but with no streaming offered.

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Comments

2 Responses to “HMV Canada Adds New Digital Music Service – The Vault”
  1. Pej says:

    This has failure written all over it. $10/month for access on mobile devices?! There are numerous free options out there. Maybe HMV digital users will be interested in the streaming option, but I think they haven’t done their homework. The effort should be commended, but this release doesn’t show me anything that might stand out as a differentiating/must-have feature.