Rogers Going After MLB Network Channel in Canada

Canadian baseball fans could possibly be watching the MLB Network baseball channel starting next April, if Rogers gets its way.

The owners of the Toronto Blue Jays have already filled out the application to the Canadian Radio-television and Telecommunications Commission (CRTC) to bring the channel to Canada.

The new channel would complement the games already broadcast in Canada, similar to what the NFL Network does for football games, asserted Rogers in its application.

“The MLB Network will give Canadians another incentive to remain within the regulated system. This will have a positive impact on the growth of digital cable in Canada and on the Canadian broadcasting system as a whole,” Rogers said, in a Canadian Press report.

Launched in the US in 2009, the MLB Network is owned by Major League Baseball and offers baseball programming 24 hours a day, seven days a week, covering all 30 teams.

The MLB Network broadcasts up to 150 live Major League Baseball regular-season games and covers game highlights, analysis and related events throughout the year.

Rogers hasn’t specified what the cost of the new channel will be for viewers should the application be approved.

Discuss this further on Digital Home’s Canadian Television Industry / Channels and Providers forum.

 

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