Shaw Media Teams With Social Network Firm, GetGlue

Shaw Media said it has formed an exclusive partnership with GetGlue, a leading social networking platform for entertainment in North America.

Canadians will now be able to “check-in” to their favourite TV shows, including the season premiere of Top Chef Canada on Monday March 12th at 10 PM ET/PT.

Chris Harris, Head of Online Content at Shaw Media, said: “Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership.”

Harris adds that GetGlue will enable Shaw to increase its social media footprint and the online reach of its Canadian programming, thereby adding value for its viewers.

GetGlue’s (www.getglue.com) website and mobile app offers users the chance to share opinions and interesting details with friends and other fans. So the more users check-in, the more GetGlue can make recommendations on shows they might also enjoy.

Each check-in can result in exclusive sticker rewards especially for selected Shaw Media shows. This spring and summer, viewers can use GetGlue to connect with popular Shaw Media series including, Top Chef Canada; Real Housewives of Vancouver; Continuum; Lost Girl; and Canada Sings.

“Shaw Media broadcasts some of the most talked-about domestic television programming in the country, and we are thrilled to be partnering with them on GetGlue’s first true expansion into the Canadian marketplace,” notes GetGlue Chief Operating Officer, Fraser Kelton.

“GetGlue has experienced fantastic growth in the United States, and this partnership will allow us to build a solid foundation for similar adoption in Canada,” Kelton added.

Please discuss this further in Digital Home’s Canadian Television Industry / Channels and Providers discussion forum or check out our Shaw Communications forums where you can discuss all aspects of Shaw Cable and Shaw Direct.

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