Report: Number of Android Market apps now over 300,000

A recent report by Research2Guidance detailing the size of the Android Market has found that more than 320,000 apps are now available for download from the Android Market.

The researchers estimate that, by the end of September 2011, over 500,000 apps had been initially published on the Android Market but over 37% had been removed for various reasons.

By comparison the firm says the number of apps successfully submitted to the Apple Store stands at over 600,000 with 24% having been removed. The result is the Apple Store now offers about 44% more Apps than the Android Market (460K to 320K).

In addition to offering more apps, Research2Guidance says Apple is more thorough in cleaning out inappropriate or outdated content from its store. Apple’s active application share still exceeds that of Android. It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content. Over 78% of the apps removed from the Android Market were free, which could mean that publishers put more effort into the applications they place with the pay-per-download business model, thus ensuring that it is kept longer in store.

Other finding of the report include:

  • Android developers produce more apps than Apple developers. The average publisher on Android has placed more than 6 applications in the Market since launch, compared to just over 4 apps on average that have been published by iOS developers.
  • The share of deactivated apps in the WP7 Marketplace today stands at just 13%. However WP7 Marketplace is a comparably young store and many publishers are still exploring its potential. Fifteen months after its launch (comparable to the WP7 store now), the Android Market similarly had 86% of its apps active and a significant application store clean-up didn’t get started until the end of 2010.

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