Majority of post secondary school cell phone users have a smartphone

A recent online survey of 601 randomly selected college and university students from Vancouver, Calgary, Toronto and Montreal has found that 60 percent of cell phone users own smartphones.

Smartphone usage was highest among students in Toronto at 65 percent while Montreal was the lowest at 50 percent.

Other notable findings of the survey include:

  • 54 percent of students use their phone primarily for texting; 31 percent mainly use their phones for talking.
  • 44 percent of respondents who own a smartphone use Facebook as their primary communication app; 20 percent use BlackBerry Messenger (BBM); 20 percent don’t use apps for communication. Only five percent report using Twitter.
  • Male respondents (31 percent) are ten points more likely than females (21 percent) to use their phones mainly for talking. Women (63 percent) are twice as likely as men (38 percent) to use their phones primarily for texting.
  • Montreal respondents are most inclined to use their phones for talking (35 percent), while Calgarians, by a wide margin, use their phones for texting (75 percent).
  • Males respondents from Vancouver are most likely to own iPhones (44 percent and 41 percent respectively), whereas females in Calgary (42 percent and 42 percent) are most likely to own a BlackBerry.
  • Vancouver smartphone-owners (50 percent) are most likely to use Facebook as their main app and the least likely to use BBM (11 percent).

The mobile survey findings come from a Vision Critical poll conducted August 2-4, 2011, on behalf of Best Buy Canada. An online survey was conducted among 601 randomly selected college and university students from Vancouver, Calvary, Toronto and Montreal. The Sample includes Angus Reid Forum panelists’ and panelists from a trusted Angus Reid Forum external sample provider. The margin of error for the whole sample-which measures sampling variability-is +/- 4.0%, 19 times out of 20.

Discuss the findings in Digital Home’s Smartphone and Tablet Computing forum.

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