Social Media users more deeply involved in voluntary groups and organizations

A recent survey by the Pew Research Center’s Internet & American Life Project has found that the internet is now deeply embedded in group and organizational life in America.

The group found that three out of four American adults are active in some kind of voluntary group or organization with internet users being much more likely to participate than non-internet users.

Among internet users 80% participated in groups versus just 56% of non-internet users. Social media users were even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.

“Use of the internet in general, and social media in particular, has become the lubricant for chatter and outreach for all kinds of groups ranging from spiritual communities to professional societies to ad hoc fan clubs,” said Lee Rainie, Director of the Pew Internet Project and one of the authors of a new report on the findings.

Read the complete report here

Researchers found that social media users are also among the most active group members. They post about group activities on their Facebook pages and in Tweets; they are more likely than others to invite newcomers into a group; more likely to use the internet to discover groups; more likely to say the internet enables them to participate in more groups and more likely to say they spend more time on group activities because of the internet.

On other internet impacts, the study found:

  • 46% of the internet users who are active in groups say the internet has help them be active in more groups than would otherwise be the case.
  • 24% of those active in groups say they discovered at least some of their groups on the internet. However, three times that number of active group members (75%) did not discover any of the groups they belong to online.
  • 23% of internet users say the technology allows them to spend more time with their groups.

Discuss all aspects of the internet in Digital Home’s World Wide Web discussion forum.


One Response to “Social Media users more deeply involved in voluntary groups and organizations”
  1. Anonymous says:

    Are they really more active or do they just sit there in front of a computer clicking on the LIKE button, changing their profile pic to “help stop ” and posting comments online?