TMN, HBO and Family programming added to Videotron Video on demand

Starting Wednesday December 15th, Videotron subscribers of The Movie Network (TMN), HBO Canada, Family Channel and Playhouse Disney will have access to English-language movies and series from these networks as part of their illico on Demand service, at no extra cost.

The move is an attempt by Astral Media, Canadian distributors of the premium channels, to entice more Videotron customers to subscribe to the channels.

Over the last several years, Astral has found that subscribers to premium television channels such as TMN and HBO Canada tend to be more loyal and subscribe for longer when they also access to premium content through a video on demand service.

“Delivering our content across multiple platforms is a key priority for us and we have already experienced the positive effect that the on-demand platform can have on our business and on the customer experience.” said Domenic Vivolo of Astral Television Networks.

Videotron subscribers with TMN and HBO subscriptions will have access to full seasons of many HBO titles including: Boardwalk Empire, Eastbound and Down, Bored to Death, The Ricky Gervais Show and In Treatment as well as access to Showtime series such as Dexter and Californication. Customers will also have access to Hollywood movies from TMN which currently include The Girl with the Dragon Tattoo, Killers and Cooking with Stella.

Through the Family and Playhouse Disney on-demand offering, Family Channel subscribers will have access to various Disney programs including Wizards of Waverly Place, The Suite Life on Deck and Phineas and Ferb, and programming for younger children such as Mickey Mouse Clubhouse, Handy Manny and Imagination Movers.

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