Public Mobile launches service in Toronto

Public Mobile, a start-up wireless rival to Wind Mobile and Mobilicity, launched service in Toronto at 12:01 am Wednesday morning. Service to Mississauga and other suburban areas is expected in coming months.

Rather than trying to compete directly with the big three wireless providers – Telus Mobility, Bell Mobility and Rogers Wireless, Public Mobile is aiming to sell to the 38 percent of Canadians who don’t currently have cell phone service.

The company already has several thousand customers after it began pre-selling service in March in Toronto and Montreal. Service in Montreal is expected to begin on June 25th. The company now sells phones and service in sixty stores.

“Thousands of customers signed up early, and on the first day of our network operation, they are able to use their Public Mobile phones,” said Alek Krstajic, Chief Executive Officer of Public Mobile.

Public Mobile is offering two plans in Toronto:

  • $24 unlimited talk –Includes unlimited local calling, call waiting, call forwarding and 3-way calling. Customers can add voicemail and call display for $8.
  • $40 unlimited talk and text – Includes unlimited local calling, voicemail & call display, call waiting, call forwarding and 3-way calling, plus choice of either unlimited Canada and US text messaging or unlimited Canadian long distance.

Additional add-on features include unlimited Canadian long distance for $5 a month or unlimited Canadian and US long distance, excluding Alaska and Hawaii for $10 a month.

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