Smartphones account for almost half of mobile web usage

The February 2010 Mobile Metrics Report from AdMob was released today and it provides some interesting insights into consumer usage of Smartphones, feature phones and mobile internet devices.

The firm, which serves up ads to mobile devices for over 15,000 mobile sites says that smartphones accounted for 48 percent of traffic to its sites, up from 35 percent in February 2009.

The strong growth of iPhone and Android traffic, fueled by heavy application usage, was primarily responsible for the increase. Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent.

For the purpose of categorization, AdMob considers a smartphone to run an identifiable Operating System, a feature phone to be mobile phone that does not fit into the smartphone category, and a mobile Internet device to be a handheld device that connects to the mobile Internet but is not a phone.

Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010. The iPod touch is the top mobile Internet device and is responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.

Other highlights from the February Mobile Metrics Report include:

  • iPhone OS increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010.
  • Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
  • Android increased its share from two percent in February 2009 to 24 percent in February 2010.
  • The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic in February 2010.
  • Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer in AdMob’s network were the Samsung SCH R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.

Download the complete report here (.pdf) and discuss in Digital Home’s Canadian Wireless phone forum.

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