Apple purges over 5,000 adult themed apps from app store

Apple is reported to have removed over 5,000 adult themed applications from its iTunes app store after consumers began complaining about the apps containing sexually suggestive material.

The purge, which appears to have begun in the last several days, has led to the removal of apps which feature photos of women in bikinis and lingerie in provocative poses.

When asked by the New York Times, Philip W. Schiller, head of worldwide product marketing at Apple, said that a small number of developers had been submitting and increasing number of apps with objectionable material and the company was putting the “needs of the kids and parents first.”

While many consumers applaud the action, several web publications have questioned why some sexually suggestive apps from Playboy and Sports Illustrated are still for sale on the app store.

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One Response to “Apple purges over 5,000 adult themed apps from app store”
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