Android and iPhone owners use similar number of apps

The January 2010 Mobile Metrics Report from AdMob was released this week and it provides some interesting insights into consumer usage and attitudes across the Android, iPhone and webOS application platforms

The survey found that consumers on the Android and iPhone platforms continue to be active downloaders and users of smartphone applications.

Consumers who use iPhone and Android devices showed remarkably similar activity levels – downloading approximately the same total number of applications and spending approximately the same amount of time using them.

However, iPhone users continue to download more paid applications, with 50 percent of users purchasing at least one paid application a month compared to 21 percent of Android users. The survey also included consumers on webOS devices and found that while they were active, they downloaded fewer paid and free applications.

Other findings from the January 2010 AdMob Mobile Metrics Report include:

  • 91 percent of iPhone users and 88 percent of iPod touch users would recommend their device, compared to 84 percent of Android users and 69 percent of webOS users.
  • iPod touch owners download an average of 12 applications a month, 37 percent more than iPhone and Android users who download approximately nine new apps. webOS users downloaded an average of six applications per month.
  • iPod touch users spent an average of 100 minutes per day using applications. webOS users spent an average of 87 minutes per day, followed by Android users at 80 minutes and iPhone users at 79 minutes per day.
  • 73 percent of Android users are male, compared to only 56 percent of iPhone OS users. The average iPhone user is 14 years older than the average iPod touch user of which 78 percent are below the age of 24.
  • iPhone represented 47 percent of US smartphone usage in AdMob’s network in January 2010, followed by Android, RIM and webOS devices at 39, seven, and three percent, respectively.

Read AdMob’s January 2010 Mobile Metrics Report (.pdf)

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