Rogers on Demand online fails to impress

rogersIn late November, at a posh hotel in downtown Toronto, Rogers Cable unveiled Rogers on Demand Online (RODO) which the company in hyperbolic fashion claimed was the “Next Big Thing in Television”

After it first launched, Rogers customers gave the service a resounding thumbs down with comments like “RODO is a BOMB-O!” and complaints about the lack of content and too many BlackBerry ads.

For reader’s unfamiliar with the “Next Big Thing in Television”, RODO is an online portal where Rogers Cable, Rogers Wireless and Rogers internet subscribers can watch video from various content providers such as SportsNet, CityTV, TVO and Treehouse. The shows are streamed at a low quality 480 kps with an option to be delivered at a higher quality 1 Mbps.

So how are things six weeks after the launch?

According to a press release issued today by the Rogers public relations staff, the “Next Big thing in Television” is now being portrayed as a rousing success thanks to 46,000 subscribers having signed up over the last six weeks.

While the 46,000 number sounds significant, the number is actually quite small for a company the size of Rogers Communications. The number of RODO sign-ups constitutes less than one half of one percent of Rogers more than 8.2 million eligible wireless customers and less than 2% of the company’s 2.3 million eligible cable customers.

In addition, Rogers customers who have signed up for the service are complaining about the quality of feeds, the lack of content, the deluge of ads and the crashing of videos.

In order to see for ourselves, Digital Home reviewed the RODO portal and found many of the customer’s complaints to be legitimate.

We found the user interface (see screen shot below) to be amateurish cluttered by poorly designed dropdowns, with too many Rogers logos and too many ads.

Rogers On Demand Online Screenshot

Rogers On Demand Online Screenshot

As noted by our readers, we were disappointed at the lack of content (sorry Rogers by old shows from the CHIPS television show starring Erik Estrada simply don’t excite) and we found the number of Blackberry commercials to be overwhelming. As one Digital Forum member, Larry, noted, “Why do we need to watch a 30-second ad when watching a movie pre-view clip (which in itself is an ad for the movie). I don’t mind for full movies or TV programs… but for a clip?”

To learn what others have said see Digital Home’s Rogers to announce the “Next Big Thing in Television” discussion thread then give us your feedback in our newest discussion thread What do you think of RODO (Rogers on Demand Online)?


5 Responses to “Rogers on Demand online fails to impress”
  1. Phillip says:

    “The next big thing in Television from Rogers” should be changed to “The next big bill from Rogers”. The streaming is going to cause alot of people to go over their caps and with them recently hiking their over usage rates by 100%, I’m willing to bet that will also dissuade people from using it.

  2. mizzo says:

    Make that 45,999….I signed up but will never use that service again. What a joke. I log on and see the channels I subscribe to, but I click on a show to watch it I get a box telling me I must subscribe to that channel to view it onlien. What the heck is that about. Called Rogers, talked to Technical Support, they told me I have an older bundle and will need to upgrade to VIP for $20 more a month to watch the shows online, even though I get them with my current “Bundle”.

    What a joke….!

    • Jeremy says:

      I work with Rogers and we are sorting out the issue you reference ASAP. It should be sorted out within a couple of weeks. I’m very sorry for the challenges you’ve experienced and hope you do come back – we are continually adding more content and hope to be at 10x our current offering by this time next year.

  3. Preacher519 says:

    46,000 subscribers isn’t the important number, I’d be more interested in how many people actually use the service vs how many subscribed and decided to never go back because it was terrible. Count me in the second group.

    • Anonymous says:

      I signed up to see what the big fuss was about. Turns out this is a flop. I will be cancelling Rogers cable VIP package in the spring as soon as my OTA is up and running