California based Netflix said today that its subscribers watched more than two billion hours of video in the final quarter of 2011.
With more than 20 million customers, it means the average Netflix customer viewed close to 100 hours of video in the quarter or about one hour per day.
In a blog posting on its corporate website, Netflix Chief Product Office Neil Hunt has announced, that starting this week, the company has lowered its default picture quality in order to ease the amount of internet traffic generated by its customers.
Hunt says Netflix now defaults users to its 300 Megabyte per hour stream instead of its 700 MB per hour stream thereby reducing bandwidth usage by about two-thirds.
California based Netflix today launched its online subscription video-on-demand service in Canada.
The company says English speaking customers in Canada will be able to stream a broad array of movies and TV episodes to their home computer or Netflix enabled consumer electronic devices for $7.99 per month.