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Old 2007-07-06, 08:27 AM   #1
hugh
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Default PS3 Price Drop Rumours for week of July 2nd

Recently a poster in the DVD Talk Forums cited a "leaked" Circuit City sales flyer for the week of July 15th indicates the PLAYSTATION 3 will be getting a price drop.

This was posted on a Blog and now its big news everywhere on the internet.

Sony says its not true in an interview with Reuters
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Old 2007-07-06, 11:11 AM   #2
Gord Lacey
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Apparently it's a Circuit City-only back to school promotion:

http://www.engadget.com/2007/07/05/p...-circuit-city/

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Old 2007-07-06, 11:38 AM   #3
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The price drop is something that is not totally out of the realm of a possibility.

Take these things into consideration.

1. May be a little vague but Sony was quoted as saying "At present we have no plans," Currently PS3 is the same price. 2 weeks from now that may change. They also said Rumble functionality was last gen and wouldn't include it. Guess what? they settled their legal disputes and rumble is sure to be included soon.

2. It has already been confirmed that production costs for Blu ray players have decreased. That being said there's no reason why that margin can't trickle down to the PS3 especially since they are quickly slipping behind in sales to Nintendo and Microsoft.

3. E3 is days away. What bigger of an annoucment would there be to say there's a price cut to PS3? Especially since there's likely to be very few "big titles" that will be playable.
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Old 2007-07-06, 12:14 PM   #4
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It's been written about in many places that Sony was losing money with every PS3 sold. The decrease in production costs may or may not bring it to break-even at the current price. If they drop the price they will likely continue losing money with every sale. As weird as it sounds, they have a $700 loss leader, but if people really were buying it to play B-R discs then there would be fewer PS3 games sold then they had expected.

I would not want to hold any Sony stock leading into the next quarter end results. The numbers could be very, very bad -- the only "positive" (to the bottom line) is that they didn't sell as many PS3s as they had budgeted (hence lower losses on sales).
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Old 2007-07-06, 01:10 PM   #5
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Here's a blurry pic that is allegedly from Best Buy Canada, indicating a $549 price.
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Old 2007-07-06, 01:16 PM   #6
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Quote:
Originally Posted by Gord Lacey View Post
Apparently it's a Circuit City-only back to school promotion:

http://www.engadget.com/2007/07/05/p...-circuit-city/

Gord
Recent update:

Quote:
Originally Posted by engadget
Update: GameDaily is reporting this is going to be an official change of price as of July 12th, which is, surprise surprise, during E3. We'll keep an eye on this.
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Old 2007-07-06, 01:28 PM   #7
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Reuters is now reporting that there is no price drop at all from Sony.

http://news.yahoo.com/s/nm/20070706/wr_nm/sony_dc
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Old 2007-07-06, 01:32 PM   #8
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ahh que3jxp, see post #1 which has a link to the same article.

Sadly Sony has no credibility. WIth E3 coming up and the fact that they always deny future price cuts (see PSP denials earlier this year), it would seem no one wants to believe the denial.
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Old 2007-07-06, 02:13 PM   #9
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They will probably keep denying it up until their E3 press conference to try to salvage what little "thunder" this announcement will still have.
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Old 2007-07-06, 02:58 PM   #10
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posts deleted.

Please people, no more posting that Sony denies it! That was noted in the very first post!

in addition, this is not a Blu-ray vs. HD DVD or XBOX 360 vs. PS3 thread so don't be posting comparisons or fanboy comments!

This thread is about a rumour that has been denied by everyone involved (rumours that everyone seems to believe!)
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Old 2007-07-06, 03:07 PM   #11
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Ok... fair enough..

though.. I didn't post any "fan boy" related stuff... just a news posting..

on topic:

I don't see why they wouldn't drop the price... it would just make sense coming up to the xmas season..
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Old 2007-07-06, 04:08 PM   #12
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Sorry for missing that in the first post...

I read this thread RIGHT after seeing the article off of The Inquirer.
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Old 2007-07-06, 04:40 PM   #13
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Even the Reuters article you linked to, Hugh, talks about how there will be a price drop. It may be "rumour" until Sony confirms it officially, but I have to say this sounds like it is pretty clearly going to happen.

If it doesn't, imagine the long faces on people who were finally getting excited about owning a PS3.
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Old 2007-07-06, 04:53 PM   #14
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I'm not saying it won't happen and I said before "sony has no credibility" but lets put some perspective on this. Most bloggers were posting it like it was a fact despite the fact that the oroginal source was a poster in a thread in the DVD talk forum that was then picked up by a blogger.

Is it possible? Sure its going to happen some time, and I would not be surprised if it happened at E3 this week, but I think people need to understand where this "news" is coming from.

A lot of people will read this today and goto Best Buy tonight expecting to buy it for $549 because they read it on the net!
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Old 2007-07-07, 04:51 AM   #15
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From Kotaku:

Quote:
We confirmed with Target locations in Bend, Oregon and Beaver Creek, Ohio that the stores are now selling the PS3 at the new, lower price.
Quote:
Clearly, this is not a Target-wide pricing change and more indicative of a handful of stores adjusting their prices ahead of the street date.
Keep in mind this is Kotaku I'm citing, so...

Last edited by entropy05; 2007-07-07 at 04:53 AM. Reason: added caveat
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