I am trying hard to imagine how marketing is 'working' on the timeshifted channels. There's nothing to 'work' on, they just need to set a priority of putting them back on the air. They're already being sent out by Cancom for goodness sakes.
Everyone has their own preferences I guess but personally I'm glad they're not pursuing HD-PPV that actively. We already pay enough for what we get and I for one would be unwilling to pay more.
Plus I think sending scrambled HD-PPV signal would waste limited bandwidth that could be put to better use. It seems wrong to use bandwidth on PPV movies that perhaps 2% of HD customers would watch instead of MoviePix and timeshifted HD channels that 100% of HD customers would watch.
Sure they'd pull in a bit of extra revenue perhaps, but as near as I can tell surplus revenue isn't their main problem, building a compelling HD offering and catching up to the other providers is....