Bell & Rogers, Rogers & Bell running identical ads - Canadian TV, Computing and Home Theatre Forums
 

Go Back   Canadian TV, Computing and Home Theatre Forums > Canadian Digital Industry Forums > Television Industry / Channels and Providers

Digital Home Helpful Information

Reply
 
Thread Tools Search this Thread Display Modes

Old 2009-06-27, 03:51 PM   #1
windows7
 
Join Date: Nov 2008
Location: London, Ontario, Canada
Posts: 304
Wink Bell & Rogers, Rogers & Bell running identical ads

Both have TV and print ads that are identical in nature. Both feature a couch-- blue on the left and red on the right (obviously blue = Bell, red = Rogers).

The ONLY difference is Bell offers an extra-long expanded couch (6 blue seats representing them and 1 red seat representing Rogers). I see this in my London Free Press newspaper.

Rogers runs this comparison TV ad in a public park asking people to sit down on the "blue" side and call someone. Then sit on the "red" side and do the same (seems rude to call someone, hang up and call them again a minute later!!!) and then the guy asks them how the sound. "The same.", "Except for the $25 you save w/ us!" Despite having almost ALL Rogers services (except for cellular), I get a blue couch/red couch flyer w/ his little flap. Open the "blue side" and it's crumbs (picture) under the seat. I open the "red side" and it's $25 (picture) under the seat.

It's quite stupid to run identical ads to show the difference of service/savings of the two.
windows7 is offline  
Sponsored Links
Advertisement
 
Old 2009-06-28, 05:23 PM   #2
Walter Dnes
 
Join Date: Jun 2006
Location: Vaughan, Ontario (near Dufferin and Steeles)
Posts: 1,894
Default

I believe that the second ad was intended as a parody of the first.
__________________
OTA brings you crystal-clear, uncompressed HDTV, no simsubbing, and the real SuperBowl commercials. You can't get all that on satellite... OR CABLE.
Walter Dnes is offline  
Old 2009-06-28, 05:52 PM   #3
CamDAB
 
Join Date: Mar 2006
Location: Far East End of Hamilton, ON (Lake & Barton, 11th floor facing WNW)
Posts: 1,270
Default

The problem I see with this kind of advertising is it simply confuses the consumer to the point no one wins. The point gets lost in the similarities.

Cameron
__________________
DAB listener December 2003-November 2011 (DAB Off-Air)
HD radio Listener since June 2010
CamDAB is offline  
Old 2009-06-29, 01:28 PM   #4
HammerTime
 
Join Date: Jul 2005
Posts: 32
Default

Telehop Home Phone also has similar print ad, with Bell in blue, Rogers in Red, and Telehop in Orange with the lowest price of the three.
HammerTime is offline  
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -4. The time now is 11:11 PM.

Search Digital Home

Powered by vBulletin® Version 3.8.6
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.