Bell & Rogers, Rogers & Bell running identical ads - Canadian TV, Computing and Home Theatre Forums

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Old 2009-06-27, 03:51 PM   #1
Join Date: Nov 2008
Location: London, Ontario, Canada
Posts: 304
Wink Bell & Rogers, Rogers & Bell running identical ads

Both have TV and print ads that are identical in nature. Both feature a couch-- blue on the left and red on the right (obviously blue = Bell, red = Rogers).

The ONLY difference is Bell offers an extra-long expanded couch (6 blue seats representing them and 1 red seat representing Rogers). I see this in my London Free Press newspaper.

Rogers runs this comparison TV ad in a public park asking people to sit down on the "blue" side and call someone. Then sit on the "red" side and do the same (seems rude to call someone, hang up and call them again a minute later!!!) and then the guy asks them how the sound. "The same.", "Except for the $25 you save w/ us!" Despite having almost ALL Rogers services (except for cellular), I get a blue couch/red couch flyer w/ his little flap. Open the "blue side" and it's crumbs (picture) under the seat. I open the "red side" and it's $25 (picture) under the seat.

It's quite stupid to run identical ads to show the difference of service/savings of the two.
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Old 2009-06-28, 05:23 PM   #2
Walter Dnes
Join Date: Jun 2006
Location: Vaughan, Ontario (near Dufferin and Steeles)
Posts: 1,894

I believe that the second ad was intended as a parody of the first.
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Old 2009-06-28, 05:52 PM   #3
Join Date: Mar 2006
Location: Far East End of Hamilton, ON (Lake & Barton, 11th floor facing WNW)
Posts: 1,532

The problem I see with this kind of advertising is it simply confuses the consumer to the point no one wins. The point gets lost in the similarities.

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Old 2009-06-29, 01:28 PM   #4
Join Date: Jul 2005
Posts: 32

Telehop Home Phone also has similar print ad, with Bell in blue, Rogers in Red, and Telehop in Orange with the lowest price of the three.
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