Nielsen type ratings and Rogers digital

[timlocke]

Excuse me if this has been covered before.

Seems to me that Rogers could provide very accurate ratings information from digiatl customers. The box, any of them, can report on exactly which channel is being viewed/recorded and even played back at any instant. This is easy to do, just software and is a mine of information to the networks and ad agencies.

Does anyone know if they do this?

Same applies to any cable Co but not to satellite unless the satellite box "calls home" on a land line/internet connection.