so I'm reading this article
about Netflix that rents DVD's via mail.
Netflix charges customers $19.95 per month for a subscription that allows them to choose movies online and have them shipped out via first-class mail. Subscribers return the DVDs using enclosed mailers. There are no late fees. Customers can rent as many movies as they want during a month but can only have three movies out at a given time.
Apparently they went IPO last month and raised 82.5 million US.
How do you make money, I mean shipping the DVD's back and forth has gotta cost a fair bit of dough. What am I missing?