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#1 |
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Member #1
Join Date: Dec 2001
Location: Toronto
Posts: 47,492
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Toyota Matrix campaign shows peril of pulling pranks
I'd really like to see the emails that she received. If you couldn't tell they were from Toyota then I could see them being quite scary since they contained personal information (address) about her.
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#2 |
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Moderator
Join Date: Apr 2003
Location: Gatineau and Ottawa
Posts: 10,197
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If it was obviously from Toyota then it would not have been very "successful" campaign. I am pretty sure the idea was to keep the audience in the dark and creating a buzz.
I am particularity careful with my home address. It is not online so I know if someone has it they have to know me or I have ordered something in the past. Pretty stupid idea but hey common sense seems to be in short supply these days.
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#3 |
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Join Date: Nov 2004
Location: Saskatchewan
Posts: 310
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Gotta love the US legal system. 10 million bucks for getting a couple of slightly creepy emails.
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#4 |
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Moderator
Join Date: Apr 2003
Location: Gatineau and Ottawa
Posts: 10,197
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"Slightly creepy". That is subjective. I would also say a male would view it differently than a female.
The alternative is they get a slap on the wrist and continue. And if it translated into $$ you can bet they would do it again.
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#5 |
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Join Date: Jan 2009
Posts: 142
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Good for her. This kind of push advertising is not acceptable.
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