Chrysler ditches media agency over obscene tweet - Canadian TV, Computing and Home Theatre Forums

hugh · 2011-03-11, 12:49 PM

The tweet was posted Wednesday by an employee of the company's agency, New Media Strategies. It read: "I find it ironic that Detroit is known as the (hash)motorcity and yet no one here knows how to (expletive) drive." Shortly after, the tweet was removed from Chrysler's Twitter feed.

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logic_gate · 2011-03-21, 12:46 AM

The guy who originally posted it was fired. I have nothing against Chrysler, but they've got bigger problems than just some stupid online tweet. And firing the guy was was going way overboard and is abusive and evil.

NeilN · 2011-03-21, 12:50 AM

"Abusive and evil"? Slight exaggeration, no? Besides, it was the social media company who fired their employee, no doubt for losing the Chrysler account.

hugh · 2011-03-21, 08:39 AM

I think its fair for Chrysler to fire an agency that posts something like that on their twitter feed.

ScaryBob · 2011-03-21, 09:16 AM

A bit of overreaction on all sides if you ask me. The whoever posted that tweet was an idiot but was also probably upset about something. There was nothing libelous or slanderous in that tweet.

hugh · 2011-03-21, 09:33 AM

It was the Chrysler Twitter Feed!

It's like putting out a tv commercial saying people in Detroit are idiots, now buy our cars.

ScaryBob · 2011-03-21, 10:15 AM

I agree that the tweet was inappropriate. The agency should have had safeguards in place to stop such tweets from being broadcast. I'm sure the next one will.

logic_gate · 2011-03-21, 05:34 PM

Quote:

Originally Posted by NeilN

"Abusive and evil"? Slight exaggeration, no? Besides, it was the social media company who fired their employee, no doubt for losing the Chrysler account.

Agreed. I wasn't thinking it through.

The agency was hired to speak on behalf of Chrysler and that was their only job. They had to be held accountable for what they say. When it comes to promoting a brand there is not much room for free expression.

2011-03-11, 12:49 PM	#1
hugh Member #1 Join Date: Dec 2001 Location: Toronto Posts: 47,492	Chrysler ditches media agency over obscene tweet The tweet was posted Wednesday by an employee of the company's agency, New Media Strategies. It read: "I find it ironic that Detroit is known as the (hash)motorcity and yet no one here knows how to (expletive) drive." Shortly after, the tweet was removed from Chrysler's Twitter feed. article __________________ As of January 2012, I am no longer the owner of the Digital Home website. If you have questions about the operation of the site, please contact VSAdmin. For personal inquiries contact me at the Hugh Thompson website.

2011-03-21, 08:39 AM	#4
hugh Member #1 Join Date: Dec 2001 Location: Toronto Posts: 47,492	I think its fair for Chrysler to fire an agency that posts something like that on their twitter feed. __________________ As of January 2012, I am no longer the owner of the Digital Home website. If you have questions about the operation of the site, please contact VSAdmin. For personal inquiries contact me at the Hugh Thompson website.

2011-03-21, 09:16 AM	#5
ScaryBob Veteran Join Date: Feb 2009 Location: The Dandelion City Posts: 7,133	A bit of overreaction on all sides if you ask me. The whoever posted that tweet was an idiot but was also probably upset about something. There was nothing libelous or slanderous in that tweet. __________________ At 20 I had a good mind. At 40 I had money. At 60 I've lost my mind and my money. Oh, to be 20 again. --Scary

2011-03-21, 09:33 AM	#6
hugh Member #1 Join Date: Dec 2001 Location: Toronto Posts: 47,492	It was the Chrysler Twitter Feed! It's like putting out a tv commercial saying people in Detroit are idiots, now buy our cars. __________________ As of January 2012, I am no longer the owner of the Digital Home website. If you have questions about the operation of the site, please contact VSAdmin. For personal inquiries contact me at the Hugh Thompson website.

2011-03-21, 10:15 AM	#7
ScaryBob Veteran Join Date: Feb 2009 Location: The Dandelion City Posts: 7,133	I agree that the tweet was inappropriate. The agency should have had safeguards in place to stop such tweets from being broadcast. I'm sure the next one will. __________________ At 20 I had a good mind. At 40 I had money. At 60 I've lost my mind and my money. Oh, to be 20 again. --Scary

2011-03-21, 12:46 AM	#2
logic_gate Rookie Join Date: Jan 2011 Posts: 22	The guy who originally posted it was fired. I have nothing against Chrysler, but they've got bigger problems than just some stupid online tweet. And firing the guy was was going way overboard and is abusive and evil.

2011-03-21, 12:50 AM	#3
NeilN Veteran Join Date: Nov 2004 Location: North York Posts: 1,616	"Abusive and evil"? Slight exaggeration, no? Besides, it was the social media company who fired their employee, no doubt for losing the Chrysler account.

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