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Old 2002-06-20, 12:49 PM   #1
hugh
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Default Okay so how do these guys (NetFlix) make any money?

so I'm reading this article about Netflix that rents DVD's via mail.

Netflix charges customers $19.95 per month for a subscription that allows them to choose movies online and have them shipped out via first-class mail. Subscribers return the DVDs using enclosed mailers. There are no late fees. Customers can rent as many movies as they want during a month but can only have three movies out at a given time.

Apparently they went IPO last month and raised 82.5 million US.

How do you make money, I mean shipping the DVD's back and forth has gotta cost a fair bit of dough. What am I missing?
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Old 2002-06-20, 01:18 PM   #2
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I'm sure they have a nice volume discount with whatever shipper they use. Volume. Volume. Volume.
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Old 2002-06-20, 01:53 PM   #3
hugh
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Quote:
I'm sure they have a nice volume discount
Yes, I'm sure they do but if someone gets a movie every week, that's at least eight shipments a month (four times there and back). Plus all the admin and handling. hmmm

reminds me of the old expression, "we lose a penny on each sale but we'll make it up on volume!"
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Old 2002-06-20, 02:37 PM   #4
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Chances are a good deal of customers don't rent more than like 3 a month so don't use the full $20 worth each month.
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Old 2002-06-20, 02:43 PM   #5
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Well, Hollywood likes the idea and has a small stake in it. Here is a story.

http://money.cnn.com/2002/03/11/comm...ine/lashinsky/
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Old 2002-06-20, 02:58 PM   #6
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Didn't Hollywood also like DIVX ?
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