hi, i recently purchased this sony model and so far im happy with its PQ for its price level. after watching several movies however, i noticed bluish tints or blue ish shades appear on the side corners of the screen. now i've tried searching for any reviews on this model but i have not yet found any to see if anyone else is having this problem. please help i would like to know if anyone else is having this problem or should i call sony customer care and have the tv returned? any help is appreciated

Try lowering your CONTRAST to around 45-50! or Picture i am not sure which it is for your model!

See the following post which discusses proper optimization of your TV/equipment:

http://www.digitalhome.ca/forum/showthread.php?t=76161

And read the following post and relevant links, useful for those new to the forum.

http://www.digitalhome.ca/forum/showthread.php?t=57741