G4techTV Canada will air 16 hours of original live programming as well as broadcast repeats from the E3 trade show floor starting Tuesday, July 10 between 9:00 a.m. ET/PT and 1:00 a.m. ET/PT until Friday, July 13.

Now in its 13th year, the E3 Business and Media Summit, formerly known as the Electronic Entertainment Expo, previously attracted up to 60,000 entertainment and gaming enthusiasts but will close its doors to the public this year for the first time.