Jase88
2011-02-14, 10:06 PM
Jase88, we obviously get our information from different sources but Apple has very high margins on the iPhone.
16 GB version of the iPhone 4 carries a Bill of Materials (BOM) of $187.51 (iSupply (http://www.isuppli.com/Teardowns/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx))
Now of course this is just the cost of the hardware and doesn't take into account costs for OS, R&D, Marketing and other overhead etc., but I think you get the picture.
Right. And this device retails for $199. So how is it that Apple is making a huge profit on this hardware?
16 GB version of the iPhone 4 carries a Bill of Materials (BOM) of $187.51 (iSupply (http://www.isuppli.com/Teardowns/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx))
Now of course this is just the cost of the hardware and doesn't take into account costs for OS, R&D, Marketing and other overhead etc., but I think you get the picture.
Right. And this device retails for $199. So how is it that Apple is making a huge profit on this hardware?