outinthornhill
2010-01-12, 09:55 AM
The Globe and Mail is carrying this hard-to-believe story this morning:
"Demonstrating the intense fluctuations coming to Canada's wireless industry in 2010, new research suggests the next six months will see 55 per cent of Canadians buying a new handset, likely a smart phone."
We're Flocking to Smart Phones (http://www.theglobeandmail.com/report-on-business/were-flocking-to-smart-phones/article1427941/)
It's not surprising that a large number of customers are considering smart phones as their next purchase, but it's incredible to think that half of Canadian wireless customers (let alone half of Canadians) will purchase. Expect some long line-ups at the wireless store if this is true. I think the sample must have been skewed, or it reflects a lot of wishful thinking.
Of note with the shift to smart phones, is the increasing reliance on data over voice. I've been reading this in other reports. The wireless industry pricing model has been based on voice minutes with data as an add-on. Apparently, subscribers are reducing their voice plans, thus lowering revenues to the providers. The best example is the increasing use of text messaging and the decline in voicemail, leading many customers to think the latter is an avoidable luxury (on personal phones at least).
I have no idea how this is going to play-out but can foresee plans built around data, with voice add-ons, in the not too distant future.
"Demonstrating the intense fluctuations coming to Canada's wireless industry in 2010, new research suggests the next six months will see 55 per cent of Canadians buying a new handset, likely a smart phone."
We're Flocking to Smart Phones (http://www.theglobeandmail.com/report-on-business/were-flocking-to-smart-phones/article1427941/)
It's not surprising that a large number of customers are considering smart phones as their next purchase, but it's incredible to think that half of Canadian wireless customers (let alone half of Canadians) will purchase. Expect some long line-ups at the wireless store if this is true. I think the sample must have been skewed, or it reflects a lot of wishful thinking.
Of note with the shift to smart phones, is the increasing reliance on data over voice. I've been reading this in other reports. The wireless industry pricing model has been based on voice minutes with data as an add-on. Apparently, subscribers are reducing their voice plans, thus lowering revenues to the providers. The best example is the increasing use of text messaging and the decline in voicemail, leading many customers to think the latter is an avoidable luxury (on personal phones at least).
I have no idea how this is going to play-out but can foresee plans built around data, with voice add-ons, in the not too distant future.