Originally Posted by cbrandt
Ultimately the broadcaster only cares about reaching as many people as possible, as cheaply as possible.
Ultimately the broadcasters in Canada care about keeping their CRTC licences, for without those they are dead in the water. In order to do that, they must prove (amongst other things) that they have a viable business model, so advertising and subscription revenue are critical to their survival. BUT
The Broadcasting Act clarifies what has been the case since the 1950s: OTA is the television broadcasting standard in Canada
. Cable and satellite broadcasting systems are best thought of as supersets of that, based on a business model that forecasts that they can generate revenue from consumer subscriptions by offering "value added" features over OTA (such as more channels).
If a consumer does not want to patronize one of those CATV or DBS vendors, it is their right not to have to do so in order to receive Canadian television networks and stations. The only way a consumer can be compelled to choose CATV, DBS, Telco-IP-TV, etc. is if that consumer wishes to pay for desirable features.
Now, as a result of ATSC DTV, it is apparent that CATV, DBS, Telco-IP-TV, etc. broadcasters have to deal with the fact that their subscription service cannot offer the picture quality of OTA HD. I see that as a great boon for consumers.
Now it is consumers who must demand that the CRTC decree a mandatory cutover date of all televison broadcasting from analogue to digital in the near years ahead.