I suspect the folks still using their 8 track, cassette, betamax, laserdisc, D-VHS players and taking pictures with their VHS camcorders and 35mm film cameras and playing it back on their 30" HD Tube televisions would say the same thing!
Frankly, two years ago, I thought HD DVD would win the format war but I have now officially waived the white flag!
Back to subject.
Sony has no interest now in a unified format so I think this guy at HomeMedia has been smoking something if he really thinks that Sony would even consider it. A unified format would not be available for a long time and would obsolete both BR and HD DVD!