Like every other new toy it takes time for prices to drop so with the advantage HD had no wonder comparing prices makes HD a better buy and the name, but in the end or a little later with time, prices will be cheaper for BD and HD will not be able to afford dropping the prices even more, meaning it will be a fair choice between the 2. The same goes for the players. Also many many people I know have no clue about HD making the hd dvd not any better for being around longer, people I know still buy HD and don't care about the quality as long as they can watch and enjoy a movie, I sort of agree but Im an enthusiast for this. In time and I mean years at this point will people consider what to buy therefore this war will be long and there will be no winner. In the end for this format war just buy what you want, in my case I didn't care about BD but I did care about PS3 so I bought ps3 and now I have a bd player which sony put in it, I'm actually happy about that. So I will be buying bd! As others are happy about what HD dvd is offering I like what ps3 offered me, example HDMI (1.3), 1080p bigger hard drive, nice look all in one package free online, what they didn't give me is upconversion.