Thanks for that article, very interesting.
The article came out in Nov 2004, so lets assume that Bissonnette was interviewed a month or two prior... say Sept 2004. And he's saying Shaw "is now planning its first step to all-digital, with an eye toward rollout at the end of this year" (2004)?
That seems like a wildly optimistic statement to be making just a few months before the end of the year, when during the same interview he is also saying they haven't made any of the major/critical decisions yet. They don't know what box they'd use (although the choice of the DCT-700 seems obvious); they don't know if they will upgrade the plant to 860Mhz; they don't know if they'd reclaim analog space; and they don't know their cost recovery model (Shaw-owned box or customer-owned box).
That leaves a lot of decisions still hanging out there unmade, and very little time to actually start implementing them before the end of the year. It must be incredibly frustrating for their engineering team, waiting for someone in management to make a friggin' decision so that they can start implementing.
With management planning like that, it goes a long way toward explaining why they constantly and consistently miss their self-set schedules for deployments.
Mike / technut