US networks have fallen in love with obtrusive banner ads. NBC has been one of the worst, sometimes putting a banner ad covering the bottom third of the screen (e.g. Universal's Bourne Ultimatum). Then in December they started putting ads right beside the network bug in the corner of the screen. This type of banner remains on screen for the entire program...except for commercials of course...
In NBC's case, these bugs have infected almost all prime time programming. Every time I flip through, the banner bug is staring back at me.
Now, other major US networks have followed suit. Tonight's airing of Forest Gump on ABC is the latest example. The ABC logo is in the bottom right corner...and to the left of that, a big banner advertising the fact the Oscars will be broadcast Sunday night. Yeah, as if people that really follow the Oscars didn't already know...
Problem is, the banner bug covers half the width of the screen (on SD anyway...we're on a trip, so I can't verify what the HD feed looks like). Half the width of the screen!
Are networks trying to drive viewers away? Networks bugs alone are bad enough. These distracting, permanent banners would drive my wife and I nuts...so we change the channel.
Funny thing is, they never put the banners or network bugs over a commercial. Perhaps they're worried about upsetting their advertisers. Fair enough...but if advertisers object to the network bug and the bug banner, what makes them think viewers want to see these obtrusive ads covering the content of their favourite programs? It's as bad as attending an event, only to have someone stand up during the performance, blocking your view. That's rude, and so are these bug banners. I can't imagine content creators are happy about the turn events either.
I haven't read any complaints in these forums, so maybe we're alone in our complete and utter distaste for these new banner bugs. Maybe these ads went unnoticed because of the writer's strike, or because simsubs would remove them (can't believe I found a positive for simsubs...
). On Shaw we get the US feed of HD programming (outside Vancouver anyway, where CTV simsubs come into play).
Any ideas on where to send feedback? Are there sites already collecting complaints? Spitting into the wind would probably be more effective, but the current situation is ridiculous.
Anyway, anyone else annoyed by these banner bugs on US feeds?