I'm not sure I agree that this will give us another store to pricematch.
This looks like yet another monopolistic move in an already over-concentrated, monopolistic environment (other examples? Air Canada/Canadian Airlines, BestBuy/FutureShop, TD/Canada Trust etc etc etc). Our government remains embarrassingly impotent at keeping the market place competitive. Anti-trust regulators would have been all over this type of deal in Europe or the US and they would have made sure the store continued to carry all product lines (or be converted to a BellStore). No wonder we have such a discrepancy in prices between US and Canada...
Having said that, I am puzzled as to why BCE (who had been teetering on the brink of bankruptcy) thinks this a good move. Retail CE is not their core competency (if you’ve been to a Bell store you probably know first hand that it’s not a good shopping experience). Their management team is not experienced in this market. Retail CE is not part of their strategy. And as many have mentioned, there is a large degree of overlap between The Source and Bell Store location. Oh and do I need to mention that we are in a major recession? The strategy seems to be somewhere in a limbo between a Bell Store and a retail CE store (minus some products)… I’m willing to wager that this acquisition will be an utter failure!
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