Wind Mobile setting up shop in 16 Blockbuster locations - Canadian TV, Computing and Home Theatre Forums
 
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post #1 of 11 (permalink) Old 2009-12-14, 11:25 AM Thread Starter
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post #2 of 11 (permalink) Old 2009-12-14, 12:46 PM
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So that's what Blockbuster is going to morph into.

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post #3 of 11 (permalink) Old 2009-12-14, 12:46 PM
 
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Finally, a reason to step inside a Blockbuster again.
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post #4 of 11 (permalink) Old 2009-12-14, 12:59 PM
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Yeah, I wouldn't call this the best business move.
I haven't been to a blockbuster in years. Nowadays online rentals are more convenient. Or if it's an older movie, the library loans out all kinds of dvd's...

Anyways, I guess it reduces their overhead drastically. Then if (when?) blockbuster dies, they'll probably just take over the stores.
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post #5 of 11 (permalink) Old 2009-12-14, 01:23 PM Thread Starter
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Actually, I think this is pretty smart. A lot of people still go through Blockbuster on a given week so Globalive now has 150 square feet of retail space in 16 high traffic locations without any competitors.

In addition, as a budget brand looking for a more middle of the road demographic, the Blockbuster demo is probably pretty good.

Ideally, Wind needs to get distribution in Wal-Mart where you are likely to find price conscious consumers looking for basic wireless packages.
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post #6 of 11 (permalink) Old 2009-12-14, 01:51 PM
 
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I agree with Hugh: it's a smart move. The choice of B-Buster locations is shrewd, at least in Oakville. There are several B-B stores in our city, but the WIND kiosk will be in the store directly across from Sheridan College. That demographic is the one WIND is hoping to reach.
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post #7 of 11 (permalink) Old 2009-12-15, 09:32 AM
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I also think this is a great idea, but they only have 3 BBV locations in Calgary. None of which is very close to me. I am guessing in the coming months they will setup kiosks in more BBV locations.
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post #8 of 11 (permalink) Old 2009-12-15, 10:18 AM Thread Starter
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I have a feeling that Wind is working hard to get in a lot of locations but logistically, it must be a massive endeavour. So many people to train, the cost of all the support material etc.
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post #9 of 11 (permalink) Old 2009-12-15, 10:23 AM
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I noticed on Wind's job section, that there are a lot of job postings for part time retail positions for different areas of Calgary. These probably correspond to different BBV locations. My guess anyway
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post #10 of 11 (permalink) Old 2009-12-15, 11:54 AM
 
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Quote:
Originally Posted by recneps77 View Post
Yeah, I wouldn't call this the best business move.
I haven't been to a blockbuster in years. Nowadays online rentals are more convenient. Or if it's an older movie, the library loans out all kinds of dvd's...

Anyways, I guess it reduces their overhead drastically. Then if (when?) blockbuster dies, they'll probably just take over the stores.
It's a business move by Blockbuster to get some revenue out of its store leases and maybe get some customers through the door. As for video rentals, that business is just slightly hotter than selling 8-track tapes and WIND will be left scrambling for locations as the buster goes bust and landlords lock the doors.
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post #11 of 11 (permalink) Old 2009-12-15, 12:05 PM
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We're getting a bit OT here but after several years of watching PVR'd movies only, I've been frequenting my local Calgary area Blockbusters quite a bit and everything I've been there they've been absolutely packed. Once I counted a 45 person line up to get to the registers. Most new releases are completely out.

So they must be loosing on low margins and not the volume.

Now, for Wind's sake, you have lots of people just standing in line there for 5-10 minutes so putting a Wind Mobile brochure in their face might make sense.
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