Bell Media second only to Google in serving up videos to Canadians
Bell Media, whose websites include CTV, Discovery Channel, Bravo, CP24 and MTV, was one of the biggest properties in the Canadian online landscape in 2011 according to recent research by comScore.
The company was second only to YouTube (Google Sites) in Canada for total Video Views, third in total time spent viewing video, and was fifth overall among all properties online in Canada, following Google, Microsoft, Facebook and Yahoo!
comScore estimates Bell Media delivered over 120 million video views a month to an an average of 3.9 million viewers during 2011. In the September-November timeframe, the number of video's served up was estimated at about 150 million per month, an increase of 124% over the same period in 2010.
The top ten web site properties in Canada in 2011 for serving up Videos according to estimates by comScore were:
1. Google Sites
2. Bell Media
4. Microsoft Sites
7. Viacom Digital
8. SpotXchange Video Ad Marketplace
9. Tremor Video