Male bashing with Rogers commercials? - Canadian TV, Computing and Home Theatre Forums
LinkBack Thread Tools Search this Thread Display Modes

post #1 of 15 (permalink) Old 2011-03-14, 05:42 PM Thread Starter
Join Date: Feb 2010
Posts: 26
Male bashing with Rogers commercials?

I'm a bit troubled with the new ad campaign Rogers has, that seems to portay men in a negative manner.

Commercial "A" shows a woman holding a DVD disk in her hand, asking if her husband returned the movie...he replies he did, only to add that he took back an empty case. She smiles smugly as he sheepishly indicates he will return the disc as well. Dumb man forgot to look inside the case.

Commercial "B" shows some trendy people standing in line outside some kind of theater. Young toothy mousy voiced girl borrows cell phone from guy to chat with her friend, and when her friend on the other end asks who else is there, she looks at him and says, "Oh him? He's a nobody". .Obviously she is some kind of important princess who does not have a phone of her own.

Commercial "C" shows young people on a bus. A young girl talks to the camera :"They made fun of me when I brought all my devices with me on this trip....but why wouldn't I??" (Definite attitude in her voice).
She prefers to watch her own shows on her tablet instead of the goofy teen movie the bus is playing. Fair enough. But then it shows two young males, obviously not too bright types, howling with laughter at an apparent funny scene in the bus movie. Princess is too smart and snobby to sit through a bus movie.

My point is that with this ad campaign, Rogers, in my opinion, is portarying men as dumb nobodies who are too dim witted, nowhere near the intellectual level of these young princesses. Yeah they are targeting that demographic, but are also alienating a good number of men.

I suppose it's all a numbers game, and there are more young princesses they can oversell their services to than us old guys....oh wait, many of us old guys make corporate level decisions that may impact long term contracts with Rogers.
Alan13446 is offline  
Sponsored Links
post #2 of 15 (permalink) Old 2011-03-14, 06:02 PM
Join Date: Aug 2010
Location: Orillia, Ontario
Posts: 543
I wasn't really offended, of course, I never really thought that much into it. Very few commercials make me pay attention these days. Sometimes there are a few works of art though.
Fry1989 is offline  
post #3 of 15 (permalink) Old 2011-03-14, 06:26 PM
Join Date: Feb 2011
Location: Edmonton
Posts: 178
I have not seen commercial A, but when I saw B & C ,I had the same feelings as you. The other recent Rogers one is where the guy is so engrossed in his phone that his buddies tell him that he almost missed his bus stop and as he gets off the bus he realizes that his stop is not for another 8 blocks.
Barry N is offline  
post #4 of 15 (permalink) Old 2011-03-14, 06:37 PM
Join Date: Mar 2005
Location: Oakville, Cogeco
Posts: 3,205
How about the one where the the slick guy borrows the hot girl's phone and types his number into her cell before taking off. Pretty smart.
asif9t9 is offline  
post #5 of 15 (permalink) Old 2011-03-14, 10:41 PM
DHC Supporter
Join Date: Nov 2008
Location: St John's
Posts: 609
i generally dislike commercials. period.

commercial A: escapes me.
commercial B: i have viewed. is odd really & strange thing to say. mood changer. kinda takes the fun and excitement out of going to the movie, laughing ..etc. (mental note: never go, umm ..anywhere with "what's her name" again !)
commercial C: in short, i get it. i haven't given it any thought really. commercial B stands out in my mind.

i generally perceive the ad where they jokingly dump their buddy off at the next bus stop, as "horseplay" among guys. i think this ad does have additional emphasis however.

How about the one where the the slick guy borrows the hot girl's phone and types his number into her cell before taking off. Pretty smart.
the ad, on the beach. memorable.

Anthem MRX500 [Processing] | Audio Refinement Multi 5 | OPPO BDP93 | Focal Chorus | JLAudio F110 | 50" Panasonic Plasma | Primacoustic Wall Panels
pharsyde is offline  
post #6 of 15 (permalink) Old 2011-03-14, 11:21 PM
Join Date: Feb 2009
Location: The Dandelion City
Posts: 7,131
Talking Mmmmmmmmmmmmm?

You guys actually watch commercials? That's dumb.

At 20 I had a good mind. At 40 I had money. At 60 I've lost my mind and my money. Oh, to be 20 again. --Scary
ScaryBob is offline  
post #7 of 15 (permalink) Old 2011-03-14, 11:51 PM
Join Date: Mar 2011
Posts: 2
Commercial A - never seen it
Commercial B - my initial response was that the guy needed to grow a set and take his phone back from the princess; I dislike this one as well
Commercial C - just recently seen it for the first time; didn't really see it as a thing at "guys" vs a teen thing and I didn't pay it much attention - but I can see where it's a little off edge

The one with the guy who programs his number into the girls cell phone is great - I think whoever did the Ad on that one is brilliant.
da1root is offline  
post #8 of 15 (permalink) Old 2011-05-26, 12:26 PM
Join Date: May 2011
Posts: 1
I agree

I actually think, as we've progressed through the year, the Rogers ads have gotten even worse.

The ad with the girl questioning who is smarter, her, or her smart phone? Yeah, because it's cool to be a dumbass. She also ditches one guy in favour of another in this commercial. Is the idiot princess girl their new demographic? (I'm a young woman and so I find this commercial leaves a particularly nasty taste in my mouth.)

The one where the guy is sat on the couch with his girl, playing the PS3 he got when he got himself and his partner smartphones on a shared plan. "She wanted commitment..."
Girl: I love you
Guy: I love you (PS3 offer)
So their demographic here is shallow men who don't respect their women?

I'm not impressed with Rogers at all, and I'm glad to see it's not just myself who has noticed this trend.
bbb22 is offline  
post #9 of 15 (permalink) Old 2011-05-26, 01:10 PM
OTA Forum Moderator
Join Date: Jan 2005
Location: North Delta, BC (96Av x 116St)
Posts: 24,868
Supposed controversy benefits Rogers

This is not much of an issue when advertising routinely portrays people of any and all groups as idiots. Any supposed controversy over the commercials in question only gives Rogers a bigger advertising bang for the buck than if we'd just ignored those commercials the way they should be ignored. The next time you are offended by a TV commercial just mute it or use a PVR to skip them.

Culture jamming is good for you:
stampeder is offline  
post #10 of 15 (permalink) Old 2011-05-26, 01:24 PM
Member #1
Join Date: Dec 2001
Location: Toronto
Posts: 47,716
If you are selling a niche product with a very specific demographic profile then you can sometimes be offensive to consumers outside your demographic if your demographic finds it an appealing message.

However, companies whose products are aimed at a mass market, don't want their company portrayed as being sexist, misogynistic, rude or distasteful.

The mark of a good company is one that creates advertising that is break through and impactful without resorting to crude stereotypes. Any smart marketer will tell you that.

In Rogers case, I see this simply as being a case of a marketing department staffed with poorly trained weak minded individuals whose only way to create "impactful" advertising is to be offensive.

Generally speaking the Sony Playstation ads have been a bit sexist and play on nerdy stereotypes yet have still managed to be popular because they aren't offensive.
hugh is offline  
post #11 of 15 (permalink) Old 2011-05-26, 10:34 PM
Join Date: May 2003
Location: London
Posts: 1,793
I think this is a larger issue than just Rogers. It has become okay to portray men as idiots and Neanderthals in commercials and other media.

I sometimes wonder what the reaction would be if the gender rolls were switched. Often, I think there would be a firestorm of protest.

/end rant.

Ordinarily he was insane, but he had lucid moments when he was merely stupid.
Proteosome is offline  
post #12 of 15 (permalink) Old 2011-05-27, 07:28 AM
Member #1
Join Date: Dec 2001
Location: Toronto
Posts: 47,716
It has become okay to portray men as idiots and Neanderthals in commercials and other media.
To further okay that, "It has become okay to portray Caucasian males as idiots and Neanderthals"
hugh is offline  
post #13 of 15 (permalink) Old 2011-05-27, 08:02 AM
Join Date: May 2007
Location: OTTAWA
Posts: 3,221
The company i work for ran a commercial where they they used a technician dressed in pyjamas and bunny slippers sleeping in the back of his truck ready to install your HVAC equipment the moment you call. Pretty funny commercial...............

Many of us techs where offended by this.. Why did that guy get a bed in the back of his van and we only had tools!!

Licenced HVAC TECH: "Without seeing your problem i can only offer suggestions, no warranty is included with my advice"
TKG26 is online now  
post #14 of 15 (permalink) Old 2011-05-27, 02:26 PM
Join Date: Dec 2009
Location: Vancouver
Posts: 508
Yeah I agree with Alan and others. It's funny because I was actually talking to my friend the other day about Rogers ads, and he too thought the same.

CastleRockDays is offline  
post #15 of 15 (permalink) Old 2011-05-27, 04:02 PM
Join Date: Jan 2006
Location: GTA IV
Posts: 1,768
Originally Posted by hugh View Post
To further okay that, "It has become okay to portray Caucasian males as idiots and Neanderthals"
Much like Christmas, we white men are under attack! When was the last time a movie or TV show featured a Caucasian male lead who was intelligent, resourceful and heroic?!? Oh, wait...

Long live the console war! Buy 'em all! Just don't give Sony any of your Personal info!
Dioneo is offline  

Quick Reply

Register Now

In order to be able to post messages on the Canadian TV, Computing and Home Theatre Forums forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Human Verification

In order to verify that you are a human and not a spam bot, please enter the answer into the following box below based on the instructions contained in the graphic.

Thread Tools Search this Thread
Show Printable Version Show Printable Version
Email this Page Email this Page
Search this Thread:

Advanced Search
Display Modes
Linear Mode Linear Mode

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome