Another interpretation could be that he's trying to be facetious, saying that individuals don't buy two flat panels and set them up side-by-side just so that they can avoid using PIP because they don't like the feature. (Two TVs - Two pictures instead of PIP on one TV). If everyone hated PIP and could afford it, they'd buy two flat panels. That would help BB and their inventory glut.
To me it's an odd way of trying to explain something that's contributing to the glut of flat panel inventory.