Well I went to Future Shop and tried out a bunch of sets. I turned off then back on again pretty much every TV (I felt like an idiot), The Sonys are all very slow. The V and W series were OK (about 5 seconds) but new N and S series were very slow (almost 15 seconds). The Samsungs, Toshibas, Panasonics, Sharps, LGs, were all pretty fast (about 3 seconds). Like I said not a huge issue, just was curious if my set was defective. It does seem a bit slower than when it was new (six months ago) but it seems well withing the normal "Sony" range.