Sony has been making some very surprising decisions recently in their TV sets:
1. Drop all plasma sets
2. Drop all SXRD/LCOS and rear projection LCD's
3. Mix up the models in LCD Bravia line so that nothing stands out (they are all Bravia)
4. Market an very small and expensive OLED set that clearly is not ready for sale except as a novelty
The only thing I can think of is that Sony is getting ready to get out of the TV business; possibly even the hardware side of the electronics business in general and concentrate on being a producer of software (movies, games) only.