BDA officially announces support for 3D. Disney is on board as well based on their comments in this press release. Sony is expected to announced support for 3D on TVs, laptops and PS3 later today.
The Blu-ray Disc Association (BDA) today announced its plans for incorporating
3D into the widely successful Blu-ray Disc format. The rapid and enthusiastic
consumer adoption of Blu-ray Disc, coupled with the format`s technical
capabilities and capacity make it the ideal format for bringing a vibrant 3D
experience to consumers.
"The BDA intends to take full advantage of the format`s high bandwidth and
capacity to achieve the very highest possible quality 3D experience," said
Victor Matsuda, Blu-ray Disc Association Global Promotions Committee Chair.
"Just as Blu-ray Disc has paved the way for next generation, high definition
home entertainment, it will also set the standard for 3D home viewing in the
The BDA, comprised of major motion picture studio, IT and consumer electronics
companies, is working on a uniform specification to ensure consistent delivery
of 3D content across the Blu-ray Disc Platform. The Association is examining a
number of criteria and at a minimum, the specification will require delivery of
1080p resolution to each eye and backward compatibility for both discs and
players, meaning that 3D discs will also include a 2D version of the film that
can be viewed on existing 2D players and 3D players will enable consumers to
playback their existing libraries of 2D content.
"Consumer adoption of Blu-ray continues to grow at a very steady pace," said Bob
Chapek, President, Walt Disney Studios Home Entertainment. "The 3D theatrical
market has been very successful this year. We are just now seeing all of the
true capabilities of 3D and with Blu-ray Disc`s superior technical
characteristics, as well as the broad industry support of the format, it makes
it the ideal packaged media platform for 3D home entertainment."