How retailers use lighting to confuse HDTV buyers. - Canadian TV, Computing and Home Theatre Forums
 
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post #1 of 6 (permalink) Old 2009-08-10, 10:29 AM Thread Starter
 
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How retailers use lighting to confuse HDTV buyers.

An interesting read:

http://hdguru.com/how-retailers-use-...tv-buyers/467/
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post #2 of 6 (permalink) Old 2009-08-10, 11:35 AM
 
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Lighting in retail stores are for displaying merchandise, not for confusing tv buyers. It's all well and good to have a properly set up HT demo room on the side but you can't realistically expect a retail chain to dim the lights in their tv section to home levels without darkening the whole area of the store. Yes the tvs are usually running in torch mode to compensate for the high ambient lighting but not because of conspiracies, but because of the bright lighting throughout the store. If you want to buy a new tv, do your homework and read up on various models online in forums like this one, CNET and other reputable sources. Never buy one off the floor just because you think it looks good in the store.
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post #3 of 6 (permalink) Old 2009-08-10, 12:31 PM
 
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I always find it interesting that the cheaper TVs look no worse than the expensive ones in these box stores, and in my experience there has been no intent to explain the benefits of the latter.

Also, every time I walk by a salesperson engaged with a buyer(s), he/she is discussing extended warranties, cables, and power bars (not the ones you eat!). Again, in my experiences (myself and my parents' TV) much more time was spent on that than on the TV itself.

I recall Sears having darker lighting in their TV section, but they also had TSN-SD stretched out to make the picture as horrible looking as possible.
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post #4 of 6 (permalink) Old 2009-08-10, 12:46 PM
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Quote:
I recall Sears having darker lighting in their TV section, but they also had TSN-SD stretched out to make the picture as horrible looking as possible.
What's worse is when they turn on super stretch and have text scrolling across the bottom of the screen. It's weird to see the wide letters get skinny and then wide again, as the text crosses the screen.

Hint to stores: If you're going to display TVs, give them something decent to work with.
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post #5 of 6 (permalink) Old 2009-08-10, 01:10 PM
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I think some of you need to become Adbusters readers!

All major electronics retailers (the specialists like FS, BB, and not the big box department stores like Sears) conduct marketing research on the physical layout of their stores in order to condition you to buy. Big manufacturers pay/influence/deal-with those major retailers to skew their own products into the optimal locations. This is not paranoia, it is fact. The bargain cables are hidden away while the Monstrous ones that don't perform any better get centre stage.

Taking it a step further, as we've discussed at this site for years, the picture quality setup of display HDTVs varies widely, with the sales goal of highlighting the top priced models with top quality Blu-Ray input source material and tight calibration while leaving the cheapies on some sort of horrible "torch mode" on an overcompressed Bell TV HD signal. Sometimes they do this, sometimes they don't.

Smart consumers need to bear that in mind.
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post #6 of 6 (permalink) Old 2009-08-10, 03:29 PM
 
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Just like grocery stores. High margin items at eye level. Kids' stuff at low level.

But what was interesting about the article is that he said that they push the cheap TVs so you have money left over to purchase the high margin accessories. Not the other way around.
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