El SEGUNDO, Calif.--(BUSINESS WIRE)--May 3, 2007--Just in time for the summer travel season, DIRECTV, Inc., the nation's leading satellite television service provider, is launching DIRECTV(R) Sat-Go ("Satellite-to-Go"), the world's first portable satellite TV system.
Beginning today, the DIRECTV(R) Sat-Go unit, created by DIRECTV and TV producer/writer, Rick Rosner, is available to DIRECTV customers for $1,499. DIRECTV customers who are interested in purchasing a DIRECTV Sat-Go unit can call 1-800-DIRECTV. The DIRECTV Sat-Go will be available at participating retail locations across the country soon.
"DIRECTV's digital satellite technology enables us to do what no cable service can, offer consumers TV programming that they can watch wherever they are," said Eric Shanks, executive vice president, DIRECTV Entertainment. "DIRECTV Sat-Go is the perfect companion for a summer road trip and the ultimate tailgating accessory for any sporting event. Since we unveiled a prototype of the unit in January, the DIRECTV Sat-Go has created an exciting buzz in the marketplace and we are thrilled to make it available now to DIRECTV customers across the country."
The DIRECTV(R) Sat-Go is specifically designed to be compact and highly portable. The unit comes in an easy-to-carry, briefcase-like design that includes a 17-inch LCD monitor with integrated DIRECTV Receiver, flat antenna and replaceable/rechargeable lithium-ion battery. The unit also includes AC/DC adaptors for home and car.
Once the DIRECTV Sat-Go unit is opened, there is no installation necessary. It's quick and simple setup makes it easy for customers to find line-of-sight with DIRECTV satellites and receive DIRECTV(R) programming within minutes (provided the user is within range of the DIRECTV signal).
When not being used as a portable/ travel unit, the DIRECTV Sat-Go can also be utilized as an additional in-home DIRECTV Receiver and television. The LCD TV screen has a built-in DIRECTV Receiver, which can be separated from the DIRECTV Sat-Go antenna casing and connected to a customer's existing DIRECTV Satellite Dish.
DIRECTV Sat-Go customers will have access to their authorized DIRECTV(R) programming, including interactive features and premium sports subscription packages, such as NFL SUNDAY TICKET(TM), NASCAR HOTPASS and MEGA MARCH MADNESS(R). For more information, please visit www.directv.com/satgo
State, government and local agencies interested in purchasing DIRECTV Sat-Go units should contact Prime Direc at (877) 202-3189. Quantities are limited. DIRECTV Sat-Go service is not available in Alaska and Hawaii.
About DIRECTV, Inc.
DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for six years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE
TV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.
CONTACT: DIRECTV, Inc.
Jade Ekstedt, (310) 964-3429
SOURCE: DIRECTV, Inc.