Why must Canadians pay $34 million a year for the Weather Network? - Canadian TV, Computing and Home Theatre Forums

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post #1 of 36 (permalink) Old 2017-10-17, 03:33 PM Thread Starter
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Why must Canadians pay $34 million a year for the Weather Network?

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Read an article on another site (Didn't know if I can post a link here) that says Canadians are forced by the CRTC to spend $34 million a year for the Weather Network. Is that true?
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post #2 of 36 (permalink) Old 2017-10-17, 04:04 PM
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well how else are they going to get their weather then?

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post #3 of 36 (permalink) Old 2017-10-17, 04:14 PM
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Last time I checked The Weather Network was a "must-carry" channel ARCHIVED - Broadcasting Order CRTC 2009-340-1 | CRTC which means a few cents out of your monthly cable bill goes to them. They're part of Canada's Emergency Alert System Alert Ready | Introducing Alert Ready, Canada's New Emergency Alert System

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post #4 of 36 (permalink) Old 2017-10-17, 05:43 PM
 
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I suspect most people check the weather by looking at an App on their phone. I doubt I’ve ever looked at The Weather Channel on TV more than 5 times since it began. I tend to look out the window for the quickest forecast. If there were some upcoming weather emergency, what are the chances most of the public is looking at The Weather Channel? I have always resented paying for it.
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post #5 of 36 (permalink) Old 2017-10-17, 05:44 PM
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This must-carry status has made me wonder as well. TWN uses data collected from Environment Canada for weather forecasts...information which is easily available, free of charge, from government websites. Most Canadians can also access weather and weather alerts via the government's VHF weather radio service.

In terms of emergency alerts, TWN is only part of the distribution process..essentially just passing on whatever local or regional warnings they receive. Certainly questionable if that's worth the ~23 cents per sub, plus the additional advertising exposure they get from must-carry status.

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post #6 of 36 (permalink) Old 2017-10-17, 06:39 PM
 
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I watch the Weather Network. Have it as my power up channel on my cable box. Worth the few cents to me, I tend not to look at my phone for stuff like that...old fashioned I guess

I could name several other channels that I strongly object to paying for...but I won't as the mods wouldn't like it.

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post #7 of 36 (permalink) Old 2017-10-17, 07:28 PM
 
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Just before I cut the cable, the Weather Network was about the only channel I watched. Then it transitioned from actual weather analysis to dogs playing in the snow. Not worth a penny, so they aren't getting anything from me.
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post #8 of 36 (permalink) Old 2017-10-17, 07:30 PM
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Even though a lot of the millennials are keeping up with technology and use their smart phone for everything from ordering a pizza to checking the weather to chatting on face book with their friends, the world is not just filled with millennials and people with smart phones, There are also a ton of people in varying age groups who do not check their phone constantly to see what the weather is going to be like. A lot of people, Yes it may be hard to grasp but a lot of people check the weather in many ways, such as reading the newspaper, looking out the window, listening to the radio, or tuning into the Weather Network or similar channels (CP24 in my case). There are also many community's in Ontario where cellular data is not fast or robust or as readily available as it is here in the GTA so that's also why it exists.

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post #9 of 36 (permalink) Old 2017-10-17, 10:35 PM
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It still exists because the CRTC wants to uphold the status quo. Things have changed lot since the TWN was originally licensed. Then it was pretty much the only way of getting a quick weather fix. TWN had customized local weather for each city on local cable services. Now, there are many more ways to get a weather forecast. In addition, there are other ways to send out emergency alerts. Should TWN be shut down? I think not but having it as a must carry station is no longer necessary. TWN has been criticized for airing too many ads during weather programming. That's a major reason why I stopped watching it.

TWN's parent company, Pelmorex, also owns the National Alert Aggregation & Dissemination System (NAAD) that is responsible for providing national alerts. In addition, it owns a Canada wide lightning detection system, has developed advanced technology for weather forecasting and provides meteorological services to several government agencies. It has agreements with the CBC to share weather information, forecasts and programming.

I could not find any financial statements for Pelmorex, which is privately owned, but it appears to be a very profitable company. In recent years, it has managed to buy back the 49% stake originally owned by the US weather service, The Weather Channel, and has expanded by acquiring other meteorological services in Europe and the US.
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post #10 of 36 (permalink) Old 2017-10-18, 02:19 AM
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I watch the Weather Network. I also use their app on my phone so I get it in more than one place. It use to have fairly high ratings, I am not sure how well it is used now, but I know a lot of people who do use it for more in depth information.
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post #11 of 36 (permalink) Old 2017-10-18, 06:42 AM
 
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I still check the Weather Network from time to time, although I prefer getting the actual weather forecast directly from the Environment Canada website. I feel that Environment Canada's forecasts are more accurate, and that even though the Weather Network may use Environment Canada data to compose their forecasts, that they are not of the same quality.
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post #12 of 36 (permalink) Old 2017-10-18, 01:01 PM
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Over the past 20 years EC has gone downhill significantly, especially away from large urban areas like the GTA. TWN has improved significantly, to the point where I've switched from using EC to checking both to using EC almost exclusively. That doesn't mean I like using TWN, it just means that EC isn't doing a good enough job.
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post #13 of 36 (permalink) Old 2017-10-18, 04:31 PM
 
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The weather network is not even part of my package, I would have to pay extra to get it. But I have access to the french version, MétéoMédia. Why can't the english version (TWN) also be offer for free in french areas?...
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post #14 of 36 (permalink) Old 2017-10-18, 05:07 PM
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Where did the 34 million dollar figure come from? The channel is difficult to tune in on Bell sat and really is not worth the bother. How about adding it to the list of channels that are useless....Headline News tops the list that makes up about half of the channels available.
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post #15 of 36 (permalink) Old 2017-10-19, 08:53 AM
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Quote:
Originally Posted by Paolo View Post
Even though a lot of the millennials are keeping up with technology and use their smart phone for everything from ordering a pizza to checking the weather to chatting on face book with their friends, the world is not just filled with millennials and people with smart phones, There are also a ton of people in varying age groups who do not check their phone constantly to see what the weather is going to be like. A lot of people, Yes it may be hard to grasp but a lot of people check the weather in many ways, such as reading the newspaper, looking out the window, listening to the radio, or tuning into the Weather Network or similar channels (CP24 in my case). There are also many community's in Ontario where cellular data is not fast or robust or as readily available as it is here in the GTA so that's also why it exists.
And everyone else should have to pay for that... why? If you want to get your weather from the TV, go for it. If you want me to pay for it, then there's a problem.

This is one of the things that makes cord cutting so attractive.
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