Rogers to rebrand Bio as VICELAND - Canadian TV, Computing and Home Theatre Forums

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post #1 of 53 (permalink) Old 2014-10-30, 12:37 PM Thread Starter
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Rogers to rebrand Bio as VICELAND

Rogers and VICE to Create Major Production Studio for Canadian Content
VICE to deliver Canadian-made news and entertainment programming across "the holy trinity" of mobile, web and TV in 2015

Studio to develop and collaborate with the next generation of young directors, filmmakers, journalists and producers across Canada

After 20 years of traversing the globe to create the gold standard in print, photojournalism and video, VICE Media will return home to Canada to team up with Rogers and establish a state-of-the-art multimedia production studio. The new Toronto studio, which will operate under VICE's creative direction, will be dedicated to producing the very best Canadian content for mobiles, tablets, computers and TV screens and will be exported around the world.

The VICE Canada Studio will address the dramatic shift in Canada's media landscape, as young people increasingly consume news and entertainment from their mobile and digital devices (nearly 70 per cent of 18 to 24-year-olds receive news and entertainment from their mobiles, tablets or a computer, versus only 30 per cent of 40-year-olds and over).

"We wanted to build a powerhouse for Canadian digital content focused on 18 to 34-year-olds," said Guy Laurence, President and Chief Executive Officer, Rogers. "VICE was the obvious choice to partner with. They started in Canada but then moved to New York to prove they could build a global media company, which they've done. However, they've never forgotten their Canadian roots and have always wanted to open a Canadian production studio. I'd worked with Shane's team on small projects before but this time we sat across the table and said let's do this and let's make it big. We're going to shake up Canada with exciting, provocative content and we'll export it around the world."

Shane Smith, Founder, VICE Media, said: "It was 20 years ago, deep down in the port of Old Montreal that we set out to try and make a magazine that didn't suck. This year we return to the homeland, all our hard lessons learned, to build from scratch a completely horizontally and vertically integrated ultra-modern media entity. Essentially we are building a content creation hub that will generate premium video for a cutting edge media company that will program - simultaneously - the holy trinity of convergence; mobile, online, and TV."

"Our partner on this ambitious project will be Rogers. We'll build something truly special, deeply innovative and dedicated to the youth of this country. Rogers and VICE will program the content created out of our studio on its mobile platforms, its online outlets and its television properties. This revolutionary idea puts us not only at the forefront of tech/media space in Canada but we believe our bold experiment will be followed by media and tech companies around the world. Why? Because this is the future of media. We are excited as hell to be doing this with them and excited as hell to build our most ambitious project to date in Canada," Smith added.

VICE Canada properties will form part of a $100 million joint venture between Rogers and VICE Media that includes:
  • The VICE Canada Studio, a multimedia, state-of-the-art production facility based in Toronto, will:
    • Produce Canadian-focused content including news, drama, documentaries and programming covering food, sports, fashion, tech, and more, for all screens;
    • Partner and collaborate with Canada's best young directors, producers, journalists, editors and filmmakers, giving themthe tools and guidance to create the next wave of great content coming out of Canada;
    • Include an incubator featuring programming and workshops intended to develop and foster students and burgeoning journalists across Canada.
  • The VICE TV Network, a dedicated Canadian TV channel distributed throughout Canada;
  • Mobile content, including exclusives and adapted content;
  • VICE's network of Canadian digital properties, featuring more Canadian content.
The VICE Canada Studio will make a range of content including:
  • Daily mobile blasts of exciting Canadian-made news and information including exclusives for Rogers and Fido customers;
  • VICE TV Formats, a brand new slate of television formats developed, produced and made with new Canadian talent to air on the VICE TV Network;
  • VICE Plus, mobile adaptations of VICE's new and best-known franchises, including the environmental show TOXIC; and F*CK THAT'S DELICIOUS starring the rapper and former chef Action Bronson, as well as pilots for new VICE shows.
VICE Studio, VICE Mobile, and VICE PLUS will launch in Canada in 2015.
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post #2 of 53 (permalink) Old 2014-10-30, 03:01 PM
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I'm sorry, but VICE sounds like a porn channel.
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post #3 of 53 (permalink) Old 2014-10-30, 05:23 PM
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"based in Toronto" is all I needed to read in the media release!

More "Toronto Content" instead of "Canadian Content".

At least they have an exclusive deal with "Action Bronson" - his Grandfather was awesome in Death Wish!
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post #4 of 53 (permalink) Old 2014-10-31, 10:01 PM
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this will probably be Vice lite I doubt that rogers will allow a lot of the controversial stuff that they do
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post #5 of 53 (permalink) Old 2015-06-18, 02:00 PM
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Rogers to rebrand Bio as Vice

Rogers is set to rebrand Bio as Vice sometime this fall.
Release in French

Rogers dévoile la programmation de City pour la prochaine saison - Infopresse

In the US H2 becomes Vice so I wonder what that means for Shaw's H2 channel here. Will they rebrand it or just let it play out old H2 library programming or just subdivide History's lineup between two channels. Now that the CRTC has relaxed its rules on what you can do with your specialty licences does Shaw have something waiting in the wings for this channel.

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post #6 of 53 (permalink) Old 2015-06-18, 02:46 PM
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Bio becoming Vice will end up being 5 year old CSI and Dateline NBC stories all day long...

All of these channels seem to just repeat the same shows all day, every day.

A&E and OLN are essentially "Storage Wars" 20 hours a day.
DTour has turned into the "Border Security" channel 15+ hours a day.
NatGeo is either "Wicked Tuna" or "Border" shows all day.

H2 is already a dumping ground - they didn't even bother to bring in U.S. H2 shows like Ax Men when it launched, just shows that are 1-2 years old already. History and H2 has a lot of shows that I don't understand how they are History - such as "Ice Road Truckers" - it's a good show, but how is driving a truck last winter historical?
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post #7 of 53 (permalink) Old 2015-06-18, 11:08 PM
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It certainly sounds like Vice may turn into another CBS rerun channel with 50% Cancrap thrown in to appease the CRTC. This is becoming epidemic. Where is the diversity we were promised 20 years ago?
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post #8 of 53 (permalink) Old 2015-06-19, 09:05 AM
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Diversity is expensive. Reruns are cheap, which is great when your business model consists of "get into a bundle with a more popular channel and live on subscriber fees."
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post #9 of 53 (permalink) Old 2015-06-19, 12:44 PM Thread Starter
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I merged in a thread from last fall that explains what Vice TV will look like.
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post #10 of 53 (permalink) Old 2015-06-19, 03:08 PM
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The original channel description does sound promising. Since I'm not in the target audience, I'm not sure I'll watch it but it sounds like it has potential. I'd have to agree that it may be poorly named. It makes me think of Miami Vice. Some programs in the channel description sound like the HBO series named Vice that does news magazine stories around the world. It's sort of like 60 minutes but shorter and much more international in scope. I expect we will see a few Anthony Bourdain type shows as on vice as well. The TV shows Vice and Anthony Bourdain target older audiences so I expect the style of show on Vice (the channel) will be different.
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post #11 of 53 (permalink) Old 2015-06-19, 06:39 PM
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ExDilbert: Actually, the Vice media are the one who create the Vice series on HBO, according to Wikipedia. So no surprise if the description of the channel is something closed to that.

In Canada, Vice had already created a TV-series named "Vice on City" and a mobile-TV program named "Daily Vice" for Rogers. So basically, the style of the channel had already set: Most program will be from Vice USA with some "Vice on City" or "Daily Vice" style programs from Toronto.

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post #12 of 53 (permalink) Old 2015-06-20, 03:15 AM
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Typical Canadian telcomedia companies...changing the names and formats of U.S. TV channels, that they buy the licenses for, just to sit on them, and doing NOTHING with them, just cause they're bored with them.

I wonder....why won't the CRTC just pull the operating licenses of Bell, Rogers, Shaw, et al, and let the U.S. telcos merge the Canadian ones into them, and say to Bell and Rogers corporate ilk 'Screw you, we're done with you all.'. =P
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post #13 of 53 (permalink) Old 2015-06-20, 12:47 PM
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The US companies are not that much better. The one advantage they have is that they have 10 times the audience and 10 times the income to finance new programming. In some respects, US companies are worse than Canadian companies. I have little faith that they would care much about the welfare of Canadian consumers. Another difference between the US and Canada is that the FCC is more effective in protecting small business and consumer rights. If Bell can baffle the CRTC with FUD, I'd hate to see what the likes of Comcast would do. I do agree that changes need to be made and the current CRTC chairman seems to be willing to make them. Unfortunately, it's a case of too little too late. Forty years of negligence by former CRTC administrations has taken its toll.
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post #14 of 53 (permalink) Old 2015-06-26, 12:42 PM
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this will probably be Vice lite I doubt that rogers will allow a lot of the controversial stuff that they do
I don't think so. Rogers is airing Shameless on Sunday evenings pretty much unedited and it's about as risque as TV gets. I've had Vice's website bookmarked for a couple years and watch a lot of the videos they have and read lots of articles. It's very well done, especially the stuff they've done regarding the Middle East. I believe they are the only Western Media company to have a reporter team embedded with the Islamic State nutbars.

Shane Smith, the founder, is pretty daring and willing to go where no mainstream media will go, they travelled with Dennis Rodman to North Korea and had amazing access. Being an "outsider" has huge benefits for getting some great stories and I suspect this type of reporting will become more popular as people tire of the corporate snoozefest that the mainstream news has least I hope.

I think Frontline on PBS is the only thing comparable to Vice, except Frontline will be a greatly more expanded view on a subject.

P.S. Vice was originally created in Canada but like many of the great things Canadian it had to go to the US to become a true success.
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post #15 of 53 (permalink) Old 2015-11-05, 12:38 PM Thread Starter
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Rogers and VICE Announce New Specialty Channel, VICELAND

Rogers and VICE Media, the youth media brand and digital content studio, today announced details of the new 24-hour Canadian VICE channel, VICELAND, and unveiled the new VICE Canada production facility, located in the heart of Toronto.

The newest addition to the Rogers Media specialty portfolio, VICELAND will launch in Winter 2016, featuring hundreds of hours of new and exclusive programming developed and produced by the young creative minds that are the heart and soul of VICE. The license currently used for bio. will be rebranded to VICELAND. Additional details will be announced in the coming weeks.
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rogers , vice media , viceland

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