Join Date: Jul 2010
Location: Toronto, Canada
Bait and Switch all over again
Nothing "much" really ever changes. They all simply shuffle programming around from one channel to the next hoping to attract new viewers.
MuchComedy, MuchMoreComedy, LessMusic, MuchLessMusic, M3, M3.1415926 ... it doesn't matter what they call themselves. There are a bunch of programmers purchasing content and then distributing it to the various channels that they own.
Conventional television is now for dummies and the Internet is for the educated folks. The content is similar, but the big difference is that when you use the Internet properly, you become the purchaser and programmer of your own single channel ... The Me Channel ... 24 hours a day ... 7 Days a week ... Consisting of content that Me likes and You might not.
I used to watch the new episodes of South Park on The Comedy Channel, Wednesdays at 10pm (or 10:30pm), but now that I discovered/invented the Internet, I don't care that it's now a MuchMusic exclusive.
I like to complain about everything ... even the Internet. By changing the schedules around, Bell has gotten some "much" needed attention. Keep on moving, Bell, because sharks like you can sleep while they move.
It's simply the bait-and-switch technique used to perfection (promise one thing and then switch it to something else), as the CRTC stands on the sidelines watching dumbfounded as this nonsense continues. We are the shark bait, and Bell is the shark.
Rebranding is often a cry for help, except nowadays, it often means that a company has realized that it is becoming obsolete and needs to branch out or spread its wings. It's now more about marketing your channel to the masses through social media to keep yourself relevant and fresh.
Bell and the others move content around from channel to channel and try to create viewing experiences for the lazy viewer. If you can't find what you're looking for, that's okay, just keep flipping through OUR various TV channels until something catches your interest ... and don't forget to stream from our website, or check us out on Facebook and Twitter to find out what's popular/trending with our viewers ... assuming that we still have enough viewers to keep us relevant.
The really scary thing is that we now have the power to control television content better than the actual content owners and programmers. This paradigm shift in power forces the owners of these channels to do really crazy things to stay alive. The channel marketing campaigns are often similar to infomercials that are designed to make an inferior product look like you can't live without it ... even though it basically sucks.
That's the way I see today's version of conventional television. It's a dinosaur that doesn't realize it's about to become extinct ... the meteor called the Internet killed it for me ... and when the Internet becomes too restrictive and less popular, something else will appear to entertain me properly.
Extra Note: Me-TV stands for Memorable Entertainment Television, but it is in no way related to The Me Channel that I own and operate every day.