Can someone please tell me what this $100 million buys us?
That's the $100 million dollar question Hugh.
Evidently the answer is nothing. It's a bailout for CTV and Canwest on the backs of the consumers and nothing more.
What we have here is consumers being forced to pay for channels they already get both from BDU's and over the air, that are already being subsidized by the Canadian Television fund, and who run their business' with reckless abandon.
The hypocrisy of this whole situation is laughable. We are paying more so these channels can produce more Canadian programming, when in actuality, the money will go to pay for all the American programming they are not forced to buy. If these channels were truly Canadian, and used all their resources to fund Canadian programming, then they wouldn't be in the position they are.
Problem is, without the American programming, nobody would watch them and they'd make little money. So there is your overall problem: They spend millions to acquire American programming, because that's the only way they can turn any kind of meaningful profit, while sticking their hands out for more funding to supposedly keep local programming afloat.
Not only should we not be giving them anymore money, but we should be suing for fraud. Only in Canada.